Extend Your Presence at the Show

After you've secured your space at this year's Show, it's time to start thinking how you can reach more prospects in a more meaningful way. That's why we've designed a wide array of placements where you can display your company's logo and messaging in ways that are effective and contextually appropriate.

With price points ranging from $750 to $100,000, there's a sponsorship opportunity for everyone. Take a look at these options and purchase a la carte or contact us to create a custom package perfect for your company's goals and objectives.

To secure you sponsorship opportunity today, contact us at (312) 853-2525 or nraexhibitinfo@restaurant.org.

Badge Lanyards

Lanyards are the must-have fashion accessory at any Show and this year marks the first time NRA Show exhibitors will have the opportunity to supply lanyards and showcase their company name and logo around the neck of every attendee.

Banner on NRA Show Website

The NRA Show website receives over 9 million page views a year from restaurant and foodservice professionals looking to find information about the largest annual foodservice industry event in the world. Display your message and booth number prominently before attendees set foot on the exhibit floor.

Destination: Celebration

The National Restaurant Association is rolling out the red carpet at this exclusive industry celebration showcasing the best and brightest ideas, trends and innovations. The event includes a presentation of the first annual Operator Innovations Awards. A highly anticipated event, Destination: Celebration will draw more than 500 restaurant and foodservice executives. But exhibitors aren’t allowed to attend—unless, of course, they are a sponsor.

Education Sessions

The NRA Show’s robust education program offers a variety of sessions, including topics such as industry trends, sustainability, marketing and social media, labor strategies and food safety. This sponsorship aligns your brand with valuable educational content that helps operators succeed in the year ahead.

Enhanced Exhibitor Listing Package

Get attendees’ attention while they are planning their Show. An enhanced exhibitor listing allows you to stand out from other listings and showcase your products and booth activities, as well as video capabilities and logo on the online floor plan.

e-Learning Center

This online portal houses some of the NRA Show’s most prominent education sessions and makes them available to the industry at-large year-round. Session types include webinar format with pre-recorded audio and slides and video of top chefs demonstrating culinary techniques. This sponsorship aligns your brand with valuable educational content that helps operators succeed.

Hospitality Suites

Provide your current and prospective customers the quality one-on-one time they deserve with their own onsite furnished meeting rooms. These make a great tool for your VIPs to hold their meetings, entertain guests, and close valuable business during the show.

Hotel Key Cards

Display your company logo or message on hotel room key cards distributed to attendees at select NRA Show hotels. Room quantities range from 600–1,000 per hotel and include some of the most popular hotels around Chicago.

International Reception

Demonstrate your hospitality to our international guests as the sponsor of this extremely popular event. The international reception is open to all international visitors and averages 400 attendees each year. Sponsorship includes pre-Show as well as on-site recognition.

IWSB Exhibit Guide & Program

The International Wine, Spirits & Beer Event at NRA Show attracts 3,200+ pre-qualified on-premise beverage alcohol buyers seeking out new wine, spirits and beer brands and restaurant and bar accessories. Sponsor a full-page in the IWSB Exhibit Guide & Progam to reach this audience with real buying power.

Mobile App

The official NRA Show mobile app puts the entire show in the palm of attendees’ hands. With product searching capability, exhibitor booth listings, education session details and more, the app is an attendee’s one-stop shop to map out their show experience. The mobile app sponsor will receive banners throughout the application interface as well as enhanced app listings and recognition in other NRA Show materials.

Networking Lounge

Sponsor the Internet stations and supply beverages in the Networking Lounge located in the Technology Pavilion. Showcase your brand with logos, messaging, and even on-screen links to your site from the Internet station home page.

NRA Show Daily Deals

Get exclusive exposure and attract new customers with the NRA Show Deals program. Group coupon sites bring buyers and sellers together—just like the NRA Show. We are offering a limited number of deal slots during the time leading up to NRA Show 2012. Each deal will be marketed individually for a full week to all registered and prospective attendees.

NRA Show

A veritable “who’s who” of industry suppliers, the official NRA Show Exhibit Guide & Program is the ultimate go-to resource for attendees during and long after the event. All exhibitors receive a listing; sponsors receive a full, four-color tab page.

Official Show Bags

Showcase your brand on official show bags that buyers can pick up at registration and carry throughout the Show to hold materials and giveaways they collect along the way. Sponsor provides bags.

Official Show Daily

We’ve partnered with Penton Media, publisher of Nation’s Restaurant News, Food Management and Restaurant Hospitality, to produce a first-ever official show daily. This publication will be distributed to Show-affiliated hotels as well as across the Show floor. Choose from a variety of placements, from quarter-page ads to spreads to inserts.

Press Center

Put your company name and logo in front of more than 500 press and bloggers anxious to get the scoop on the latest trends.

Restaurants Rock

Give back to the industry and build your brand. Restaurants Rock is the official after-party of the NRA Show and the International Wine, Spirits & Beer Event (IWSB). Be a part of this exciting industry-wide event—and support the next generation of restaurant and foodservice professionals. Proceeds benefit ProStart®, the National Restaurant Association Educational Foundation’s nationwide, two-year high school program that helps transform today’s talent into tomorrow’s restaurant and foodservice leaders.

Shuttle Bus Sponsorships

Thousands of attendees ride the shuttles between the official NRA Show hotels and McCormick Place each day, providing you with the most captive audiences available for marketing at the NRA Show. Attendees’ attention is focused on you even before they arrive at the Show.

Shuttle Bus Banners (Exclusive Sponsor)

Promote your company’s message on buses providing shuttle service between the NRA Show’s partner hotels and McCormick Place.

Shuttle Bus Media (Exclusive Sponsor)
Air your company’s video message on buses providing service between the NRA Show’s partner hotels and McCormick Place.

Technology Pavilion Theater

Tech-focused education sessions and speakers are showcased in the Technology Pavilion Theater. Align your brand with topics and experts in the field through this exclusive sponsorship.

Transportation Sponsor

Showcase your company name and logo on 45,000 complimentary train tickets provided in badge packets mailed to all registered attendees. Recognition will be included in the NRA Show 2012 Transportation Guide and your company’s logo will also be displayed on Metra train station platform signage at the McCormick Place stop.

World Culinary Showcase

Thousands of attendees flock to the World Culinary Showcase Theater to find entertainment and inspiration from culinary innovators. Culinary masters and celebrity chefs bring Foodie TV to life through live cooking demonstrations and discussions throughout all four days of the NRA Show.