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National Restaurant Association - 2016 Archive

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Events & Groups

2016 Archive

2016 Agenda

Tuesday, September 13

12:00 – 12:45 PM  Lunch
12:45 – 1:00 PM Welcome
1:00 – 2:00 PM Opening Keynote - Roy Choi

Named one of Food & Wine’s best new chefs of 2010, Roy Choi is the chef behind Los Angeles restaurants Chego, Sunny Spot, Alibi Room, A-Frame, 3 Worlds Cafe, POT and LocoL. He is also known as the godfather of the food truck movement thanks to his success with the much-celebrated Kogi Truck. At a time when chefs and food trucks were members of distinctly different classes of the food world, Roy had the gall to rent a truck with his partners and hit the streets of Los Angeles. With a pedigree including the CIA, Le Bernardin, and the Beverly Hilton, Choi might not have seemed like a likely candidate to go roadside, hawking tacos on street corners, but this bold move garnered praise and attention of the food press and public alike. In November 2013, Choi released his autobiography, L.A. Son: My Life, My City, My Food.

Choi's newest restaurant LocoL, has a mission to offer affordable and fresh fast food to low-income neighborhoods. Choi partnered with award-winning chef Daniel Patterson to launch the restaurant in early 2016. Up next, they hope to open LocoL locations in San Francisco and Oakland.

In 2014, Choi served as a technical advisor for the Jon Favreau film, Chef, which was loosely inspired by Choi and the food truck movement. Choi “consulted on every kitchen scene, every food porn-worthy shot — and turned what can sometimes look like fakery into an authentic representation of the inside of a restaurant kitchen.”

In his free time, Choi volunteers at A Place Called Home in South Central Los Angeles. He empowers underprivileged kids to open their own local food-based businesses by teaching them basic cooking techniques, like how to hold a knife, how to peel, and how to heat and render fat.

With his Korean-Mexican tacos as the star, Choi has carried out, built bridges, and expanded the vision that drives him to this day.

Keynote presented by 

2:00 – 2:30 PM Networking Break
2:30 – 3:15 PM Bootcamp - Payments Innovation
An update on payments – EMV, mobile payment, pay at the table, and more.
3:15 – 3:45 PM Bootcamp - Digital Marketing

The latest on deep analytics, guest insights, SEO, maps & discoverability, privacy, and engaging guests before they walk into your restaurant.

View the Presentation

3:45 – 4:30 PM Bootcamp - Cybersecurity

Cybersecurity Basics for Your Restaurant

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4:30 – 5:00 PM Domo Arigato

Meet the robotics companies poised to make an impact on our industry.
Speakers: Momentum Machines, Dishcraft Robotics, Casabots 

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5:00 – 7:00 PM Cocktail Reception & Tech Showcase
Reception will feature robotics and virtual reality experiences 
7:00 PM Dinner on your own
Tuesday night's dinner is on your own, but the next night we got you covered! Here are a couple great sources for restaurant ideas in Austin:

Wednesday, September 14

7:00 – 7:45 AM Mindful Morning
Take a few moments for yourself in the morning and join in on a guided mindfullness session on how to manage stress in our industry. You'll have plenty of time after to change clothes and grab breakfast. 
7:45 – 8:45 AM Breakfast 
8:45 – 9:00 AM Welcome 
9:00 – 9:45 AM Swim with Sharks 
When evaluating tech and marketing solution partners, it helps to think like a venture capitalist: what stands out as a viable company? What’s unique about the solution? How can you tell a good pitch from a bad one? Save yourself some time and learn to think like a VC.
9:45 – 11:00 AM The Mobile Diner

Everything happens on mobile in 2016, but the challenge of discoverability and connection still exists for restaurant marketers. How can you best connect with the mobile audience? Who does it best? Are native mobile apps for restaurants still necessary? What are some best-in-class examples of mobile usage that we can learn from? Additionally, new emerging technology will allow restaurant operators to predict and prompt diners to order their favorite foods. Learn how to use data you already have to predict your guests’ next order and offer it up before they even ask. 

We've got a lot to cover on this panel and a unique way to present it! Join stellar moderator Neal Ungerleider (Fast Company) for this exciting, information-rich session.

11:00 – 11:30 AM Networking Break
11:30 – 12:30 PM Let’s All Get Along, Y’all
How to build a collaborative workplace culture between IT and Marketing and empower everyone to feel like owners.
12:30 – 2:00 PM Food Truck Lunch
2:00 – 3:30 PM
Breakout A1
Brainstorming For a Better Way: How Can Music Licensing Be Made Easier For You and Your Restaurant
Austin is known as the “Live Music” capital of the world. You can find singers and songwriters practicing their craft all over the city. But for many restaurants, securing the proper licensing to perform music, whether it’s live, on the television or radio or by DJ or karaoke, has been at times an area of much confusion and friction. Join Laura Chadwick, Director of Commerce & Entrepreneurship, Dan Spears, Vice President, Industry Relations, BMI and others for a conversation, brainstorm and workshop on how to improve the music licensing process for restaurants.
2:00 – 3:30 PM
Breakout A2
Live Streaming Workshop

Roll up your sleeves and bring your smartphone! One of the newest ways to connect with your online following, livestream video lets you showcase a real-time look at restaurant activity and simultaneously interact with your social media community. In this workshop, get a hands-on look at live streaming as a unique marketing tactic. (It’s easier than you think!)

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3:30 – 4:00 PM Networking Break
4:00 – 4:15 PM  Big Idea Intro
4:15 – 4:30 PM  Big Idea: The Future of Food Innovation

We can’t talk about restaurant innovation without discussing changes in . As consumers have become more aware and interested in their food’s lifecycle, restaurants will become the venue where these discoveries are made. Editor-in-Chief of Edible magazines, Brian Halweil, will deliver an exciting presentation on what he's seeing in the industry and how restaurants should prepare for the future. Learn how the food (and foodie) movement will shape agriculture trends, and vice versa.

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4:30 – 4:45 PM Big Idea: Technology and Training

Harness the power of technology to prepare your greatest asset: your staff. Learn from Newk’s Eatery’s use of a tech-driven training program called Newk’s Online Academy. The highly blended program takes advantage of multiple technologies to train hourly partners, MIT training, rolling out LTO's, ongoing food safety education, and more. The program is constantly expanding and finding innovative ways to use technology to streamline the training process.

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4:45 – 5:00 PM Big Idea: Virtual Reality and Restaurants

What’s the future of virtual reality and restaurants? Where are the opportunity areas? Who will lead this charge?

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5:00 – 5:15 PM Big Idea: Loyalty

How can you encourage customers to continually interact with your brand? What makes new customers walk through your doors for the first time? And more interestingly, how can high frequency engagement and data benefit your restaurant? Hear how American Express is changing the game with the rollout of Plenti.

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6:00 – 9:00 PM RIS Live! at Brazos Hall
Enjoy dinner and drinks with your fellow Summit-goers along with entertainment from a local Austin band. It’s the place to be on Wednesday night.

RIS Live! presented by 

Thursday, September 15

7:00 – 7:45 AM Mindful Morning
Take a few moments for yourself in the morning and join in on a guided mindfullness session on how to manage stress in our industry. You'll have plenty of time after to change clothes and grab breakfast. 
7:45 – 8:30 AM Breakfast
8:30 – 8:45 AM Welcome
8:45 – 9:00 AM On-Demand Guidelines

At last year's Restaurant Innovation Summit, we talked about disruption in restaurant delivery services. One year and many, many conversations later, we’ve created a set of guidelines for best practices in working with delivery companies.

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9:00 – 9:45 AM The Challenges and Opportunities of a Delivery-Only Business
A virtual restaurant is one that doesn’t have a traditional dining room. Instead, all food is produced in-house but only served to customers via delivery. These businesses offer an opportunity to try new concepts and menu items based purely on performance data. We’ll explore the technical and marketing side of this fast-growing trend.
9:45 – 10:15 AM Mapping The 2016 Restaurant Technology Landscape

Consumers expect tech offerings from restaurants, but do you know which ones they prefer and how to implement them? Explore National Restaurant Association research and insights to uncover the right tech options for you so you can serve up the best customer experience possible to drive loyalty and growth.

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10:15 – 10:45 AM Networking Break
10:45 – 11:15 AM Catch ‘Em: Using Pokemon Go to Lure in Customers
Pokemon Go is everywhere. It’s the most downloaded game in U.S. history, is on more phones than Twitter and Google Maps and is boasting an average use time of 33 minutes per day - more than Snapchat and Facebook. Although ads don’t exist on the platform just yet, we’ll walk through creative ways to capitalize on the app’s success.
11:15 – 12:00 PM The Chatbot Takes Your Order

Many companies are experimenting with artificially intelligent bots as an interface to allow guests to place orders. Robots aren’t exactly warm and hospitable (remember HAL 9000?), so tech will need to work in tandem with marketing and creative teams to create the perfect bot for conversation and ordering.

12:00 – 12:15 PM Closing Remarks













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