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National Restaurant Association - 6 tips to make the most of point-of-sale signage

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6 tips to make the most of point-of-sale signage

To entice customers to add to their orders, use eye-catching point-of-sale signage. For example, consider promoting dessert items or T-shirts. The key is to be creative. The more innovative and unique your promotion is, the more likely the customer is to buy what you’re advertising.

Here are six ideas to get started:

  • Floor signage. Consider adding floor graphics to your point-of-purchase plan. Many customers glance down as they wait for tables or watch their children. Catch their gaze with floor graphics that pop.
  • Window clings. Create realistic and attractive window clings to convey long messages. Are you are running a gift card promotion? A full-size window cling can give your customers information about the sale instantly. 
  • Hanging displays. Use banners, flags or other hanging displays to advertise a seasonal dessert or your latest meal promotion. The advantage: Hanging displays can communicate your message effectively without taking up counter space.
  • Menu boards. Use menu boards to promote a variety of promotions. Menu boards are cost-effective because you can easily change the promotion without having to buy additional signage. By keeping a menu board at the cash register or the bar, you can promote new dishes, gift card specials and events.
  • Custom POP displays. Looking for something original? No problem. Custom-built POP displays can be the perfect solution for your specific space and promotion. They can display as much or as little signage as you prefer, and they break down for easy and cost effective shipping.

Consider refreshing your point-of-purchase signage regularly. That will keep your promotions fresh and interesting and encourage loyal customers to make additional purchases as they cash out. Those extra purchases can increase your profits, and the point-of-purchase signage will quickly pay for itself.

Investing in the right signage and incorporating that signage into your overall brand identity will allow your restaurant to rise to the top.

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