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National Restaurant Association - Draw customers to your restaurant on Small Business Saturday®

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Draw customers to your restaurant on Small Business Saturday® Four ways to make this day a huge success

4 tips to maximize Small Business Saturday

November 24 is Small Business Saturday, a day founded by American Express to back local small businesses, by helping them do more business. Created in 2010, Small Business Saturday has grown from an idea to a holiday shopping tradition. In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday, according to the American Express Small Business Saturday Consumer Insights Survey1.

Among consumers aware of Small Business Saturday, nearly two-thirds (64 percent) said their top reason for shopping and dining at small, independently-owned businesses that day was to support their community, according to the 2017 Small Business Saturday 50-State Survey2.

If your restaurant is joining in this year’s event, here are suggestions to maximize your efforts and join in the Shop Small movement:

Share on social media. Create “Dine Small” menu specials leading up to and on Small Business Saturday. And share those new dishes and specials on social media! Publicize what’s new and unique to you and your restaurant leading up to and on Small Business Saturday. Use the hashtags #DineSmall and #SmallBizSat, and create custom social media assets (and other promotional materials) here.

Partner with other small businesses to showcase your community of small businesses, and how special it is to you and your business. A “Bread and Circuses” food truck operator who participated in celebrations on the day in Seattle last year said, "Small Business Saturday was an amazing experience for everyone involved. From the business owners, to the guests, everyone felt a great pride in their community and appreciated the opportunity to find companies that are local to them. I can't wait for this year."

Give customers a reason to do business with you. Go to ShopSmall.com/restaurant for inspiration and to download free event guides. From the “Promote Your Business tab,” access free marketing materials such as customizable email templates, website badges and window signage.

Get on the Shop Small map, and help customers find your business. Qualifying small merchants who accept American Express credit cards will be featured on the Shop Small map, an easy-to-use customer resource that finds small businesses near the user.

This content was provided by National Restaurant Association sponsor American Express

 1, 2 https://about.americanexpress.com/press-release/estimated-four-ten-43-american-adults-shopped-or-dined-small-small-business

 

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