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National Restaurant Association - How online ordering drives new business

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How online ordering drives new business

In addition to taking, processing and delivering orders, the online ordering solution you choose should help you achieve your business objectives. Many solutions help build your brand recognition across the web, expand your digital marketing reach, and find new customers that keep coming back. The best online ordering services work as your business partner and help drive business in four big ways.

Enhanced web presence
A top benefit of partnering with an online ordering service is an enhanced web presence for your restaurant. Once you get listed in an online food court, thousands of users instantly become potential customers who can browse your menu and purchase. Most online food courts have active brand pages on Facebook and Twitter that create a funnel from social media directly to the food court.

Joining an online food court is a great first step in building a solid web presence, but keep in mind the benefits of having your own website equipped with online ordering. Many online ordering services will build websites for their customers. They also can provide search engine optimization services, making it easier for people to find you when searching on Google, Yahoo and Bing, or using websites like Yelp, UrbanSpoon and TripAdvisor.

Email marketing
Online food ordering websites have a large user base. These are your potential customers. Take advantage of their email marketing campaigns to drive order volume and boost revenue. Generating buzz for your promotion becomes quick and painless if you partner with a company that has an email list with thousands of active purchasers. Advertising your discounts and coupons in email blasts will increase order volume, create customer loyalty and attract new customers.

Mobile ordering
Recent statistics show that about 50 percent of emails will be opened on mobile devices, making a mobile-optimized website and mobile-friendly marketing strategy increasingly important. Many online food ordering services offer both. The most successful services offer iOS and Android apps that allow customers to order from your restaurant on their phone. Check out how your website responds on a mobile device. A website that’s optimized to take mobile orders is a smart investment in a fast-growing market.

Customer awareness
Finally, a quality online ordering service will help you satisfy your customers and keep them coming back. People spend large amounts of time on their phones, browsing online and checking email. If your restaurant isn’t tapping into those channels, partnering with an online ordering service will provide the jump-start you’re looking for. This not only allows customers to order when they want, using the device they prefer; it also keeps your restaurant fresh in their minds.

This content was provided by EatStreet.

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