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National Restaurant Association - 4 opportunities to shake up your bar program

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4 opportunities to shake up your bar program

Discover new beverage alcohol trends, sample new ingredients and experiment with new mixology techniques at the NRA Show. Our BAR event (Beverage Alcohol for Restaurants) showcases craft producers, innovative imports and bar necessities.

Here are a few highlights of the May 22 and 23 event:

Masters of mixology

Six top mixologists vie for the Star of the Bar title in our annual mixology competition. From 12:30 p.m. to 3:30 p.m. Sunday, May 22, finalists take the stage individually to show how they  create their signature drinks. At 4:30, they go head to head in the finals.

More mixology in action

Throughout the two-day event, mixologists show how to shake, stir and swirl the latest spirits in our demo lounge. Find out how to bring out the best flavors to wow your guests.

Small producers. Big opportunities

Visit our Craftique Pavilion to meet indie producers you won't find just anywhere. Discover limited-production distilleries, breweries and wineries customers to introduce to your customers.

Interactive education

Catch special education sessions to help you develop more effective marketing and promotions, understand evolving drink trends, create a carefully curated bar menu, and more. Our 19 education sessions cover everything from botanicals and bad-ass bloodies to hops, highballs and house-made beverages. Plus, a panel of experts from Bar Rescue answers your toughest questions on operating secrets and best practices.

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