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National Restaurant Association - 6 takeaways from marketing pros

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6 takeaways from marketing pros

Employee engagement, good customer karma and tracking philanthropic campaigns were among the topics at our most recent Marketing Executives Group conference. Here are a few insights from the conference, which wrapped up Oct. 29 in San Diego:

  • Educate your employees about your brand to them into talent hunters, says  Eric Chester, author of “On Fire at Work." Chester offered insight on “How Great Companies Ignite Passion in Their People without Burning Them Out” at our recent Marketing Executives Group Conference. Engagement between restaurants and their employees starts on Day One, Chester says.
  • Practice good karma with every customer. You receive what you give, says Arjun Sen, founder and CEO of ZenMango Sen’s session was on “Customer Karma.”
  • Everyone can broadcast social content, says John Bohan, CEO and founder of Socialtyze. What used to be vertical is now a horizontal communication line, he says. Bohan’s session was on “How to Harness the Power of Influencer Marketing to Drive Foot Traffic.”
  • It’s not about selling our product. It’s about telling veterans’ stories, Honor Winery and Honor Brewery’s Dave Keuhner said in the session “Honoring Those Who Serve.”
  • Every manager is a teacher; every restaurant is a trainee store, Habit Burger Grill CMO Matt Hood said his session on the company’s secrets to success.
  • Track stats every step of the way to measure the success of your philanthropic efforts. Jack Civa, vice president of marketing, Taco Cabana, discussed the company’s Random Acts of Kindness campaign in a panel discussion of marketing lessons.
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