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National Restaurant Association - Annual Gallup poll shows Americans retain positive view of restaurants

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Annual Gallup poll shows Americans retain positive view of restaurants

Americans continue to view restaurants in a positive light, according to a Gallup survey released last week. The restaurant industry was again found to be one of the most highly regarded business sectors in America – a position the industry has held since Gallup started its annual poll of consumer perception of industries in 2001.

This year, restaurants came in second only to the computer industry, with farming and agriculture ranking third.

According to National Restaurant Association research, 93 percent of Americans say they enjoy going to restaurants, and 79 percent say that dining out is a better way for them to make use of their leisure time than cooking at home. 

Restaurants are also strong contributors to the nation’s economy and to local communities. Employing more than 13 million people, the restaurant industry continues to post job growth at double the rate of the overall economy and is expected to outpace overall employment growth for the 14th consecutive year in 2013.

In addition, more than nine out of 10 restaurants are actively involved in charitable activities. Collectively, the charitable contributions of the nation’s nearly one million restaurants are estimated to reach up to $3 billion each year.

The Gallup poll asks Americans to rate industries on a scale from "very positive" to "very negative." Lowest on the list this year are oil and gas, the federal government, and the healthcare industry.
 

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