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National Restaurant Association - August tourism heats up restaurant sales

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August tourism heats up restaurant sales

With tourism season in full swing, August typically brings a sales boost to the restaurant industry. Overall, one in every four dollars in restaurant sales is tied to travel and tourism.

“Leisure travel tends to pick up during the summer months, especially in August, bringing millions of travelers to our nation’s one million restaurants,” said Hudson Riehle, senior vice president of research for the National Restaurant Association.

“Tourism remains an important driver of industry sales, from domestic travelers to visitors from abroad. Culinary experiences can add value to any trip, whether stopping at a roadside café en route, or seeking out food-centric destinations from coast to coast,” Riehle said.

Gasoline prices are significantly lower than a year ago, encouraging more Americans to hit the road for summer vacations.  A recent Harris Poll found that more than seven in 10 Americans (71 percent) plan to take at least one road trip this summer.

According to the U.S. Travel Association’s forecast, total business and leisure travel spending in 2015 will top $940 billion, including nearly $139 billion by the 77.6 million international visitors expected this year.

Recognizing that international visitors are important to the restaurant industry, the NRA supports the JOLT Act of 2015 - H.R. 1401 introduced by Reps. Joe Heck (R-Nev.) and Mike Quigley (D-Ill.) – which would promote tourism and trade by easing visa restrictions for legitimate travelers and taking steps to increase border security.

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