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National Restaurant Association - Courting young customers with healthful options

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Courting young customers with healthful options

Known for its fresh-caught seafood since 1969, Weathervane Seafoods courts younger customers with new items especially for those under 10.

Since signing on to the National Restaurant Association’s Kids LiveWell initiative, the Kittery, Maine-based restaurant company has increased non-fried and lower-calorie offerings, in keeping with its dedication to healthful diets.

“It’s always been our concern that kids eat healthy,” says Marketing Director Meg Cloud. “We want people to know we have healthful choices.”

When children adopt healthful eating habits at a young age, they can make significant progress toward a long-term healthful lifestyle, adds Jeremy Gagner, chief operating officer.

“People are becoming acutely aware of the vital role good nutrition plays, and we wish to accommodate the needs of all of our guests,” he says.

The restaurant offers three Kids LiveWell choices: the Kids Claw Meal, featuring two lobster claws; grilled chicken breast; and  whole-wheat pasta with marinara sauce. Sides include broccoli and milk or fruit juice.

Sixteen-unit Weathervane’s leaders are happy with feedback about the menu changes from its 4,150 Facebook followers and 30,000-customer email club.

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