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National Restaurant Association - For restaurants, big data is big business

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For restaurants, big data is big business

Big data is changing how restaurants do business. It helps operators understand who their customers are, what they want and how often they want it.

At our 2017 Restaurant Innovation Summit, experts explained how tracking analytics improves our industry’s business operations.

James Park, CEO, Garbanzo Mediterranean

How we measure things is critically important to what we measure. Why? Because every penny we spend on the company has to be on progress moving forward. I love the entrepreneurial spirit, but we also have to create a level of structure. We’ve got to get to a point where we’re effectively communicating with every customer, delivering a message in the way they want to consume it.”

Prem Kiran, chief strategy/innovation officer, Fishbowl Inc.

“Consumers have a proliferation of touchpoints and mediums. The beauty of this is you can start engaging people in a one-on-one fashion, but, if you’re not relevant to them, you’ll instantly be out of mind. Data is the underlying force in how to be meaningful and engaging to your guests.”

Brian Best, interactive engagement head, P.F. Chang’s China Bistro

“In the last year or so, we’ve tripled our database through acquisition campaigns and other things. But the most important thing is that with the additional data available, we must explore how to mine that data so we can be relevant communicators. Getting the right message out at the right time is so important.”

“If you go to Bloomingdales or Louis Vuitton or any other store, they have all kinds of data about you. They … understand your spend patterns, your likes and dislikes, simply because they’re trying to target
you in a much more effective manner.”

Prem Kiran, Fishbowl Inc.

Rob Siegel, CEO, HeadsUp Weather

“Weather literally is the largest factor in how sales change on a day-to-day basis. A sunny day that follows a rainy day is different than a sunny day following a sunny day. If crappy weather is followed by great weather, I’m way happier. It’s taking that insight and getting really accurate in our sales forecast. We can boil down that information for the person in charge and help them make staffing decisions, optimize inventory and even improve their marketing.”

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