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National Restaurant Association - Honoring veterans and their families

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Honoring veterans and their families

David Keuhner, founding partner at Honor Brewing Co. and Honor Winery, was emotional as he began his presentation at the 2015 National Restaurant Association Marketing Executives Group conference last month in San Diego.

Recognizing veterans and families of fallen soldiers in the audience, he said, “At every table is beer and wine; please open it and enjoy. This is about honoring those who serve. Raise your glasses because these families, these veterans and these wounded warriors deserve it.”

Founded in tribute to the young men and women who have served America proudly, the Chantilly, Va.-based Honor Brewing Co. and Honor Winery are committed to supporting and celebrating those who have served or are serving in the military.

During the last 16 months, Honor has donated $150,000 to charities focused on helping veterans and the families of those who have fallen. They’ve accomplished this by raising money from charitable auctions and a percentage of the companies’ profits.

Both companies have aided charities, including Angels of America’s Fallen, Warrior 360, Operation Ward 57 and Wounded Wear, and insist that at least 70 cents of every dollar given goes directly to helping others.

Keuhner said his companies are not just about selling products; they are telling stories, too.

Throughout the United States, families send photos and stories about their loved ones to Honor, which then shares them on their packaging and websites. For the people involved, it is about remembering the lives of those lost and those who survive them.

Both he and his team members have experienced loss; at age 6, he lost his father to Post Traumatic Stress Disorder, and the newest member of the Honor team, Amanda Jacobs, lost her son in combat. Their goal is to bring attention to the trials that those who have served sometimes face after duty.

“Many thousands of veterans right now are unemployed so we must ask ourselves what we can do to help,” he said. “We all know about Veteran’s Day, and Memorial Day, but there are so many other things we can do and build into our culture.

He explained that a lot could be done on a local level. “It’s about giving of one’s self,” he said.

Following the presentation, Jacobs told the story about how she came to work for Keuhner, saying, “Honor is about celebrating and that’s what we do. It’s all about giving back, and making sure [our servicemen and women] are not forgotten.”

Share how you are honoring veterans @NRAEF.

Pictured top right: Honor's David Keuhner at this year's MEG conference

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