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National Restaurant Association - Local and sustainable foods draw customers

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Local and sustainable foods draw customers

Restaurants offering environmentally friendly or locally sourced foods are more likely to attract customers’ attention, our new research finds.

According to our recent consumer survey, diners said if a restaurant offered sustainable or local foods on its menu, they’d be more likely to dine there instead of at another location that doesn’t.

Here’s how it broke down according to age group:

Consumers today — especially millennials — want companies to show they share their values, said Jeff Clark, manager of our Conserve sustainability program.

"That's a big factor in driving the decision on where they’ll dine out," he said.

“Our data shows more consumers are aligning their restaurant choices with their beliefs and they’re going to hold your restaurant to that commitment,” Clark added.

Keep up with our latest industry research


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