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National Restaurant Association - NRA’s Sweeney announces plans for new kids’ nutrition contest

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NRA’s Sweeney announces plans for new kids’ nutrition contest

SNA.jpgNational Restaurant Association (NRA) President and CEO Dawn Sweeney revealed plans for a new contest for nutritious children’s dishes to the thousands of attendees of this year’s School Nutrition Association’s Annual National Conference on Tuesday.

The kids recipe contest initiative, which is being created in cooperation with McCormick, is part of the NRA’s and the restaurant industry’s commitment to providing healthier choices for children, and is planned to launch this fall. 

Sweeney’s speech comes on the heels of the first-year anniversary of the NRA’s Kids LiveWell program, which highlights healthful kids’ menu items at more than 29,000 restaurant locations nationwide.

“Kids LiveWell is the restaurant industry’s initiative that speaks to the convergence of consumer and industry trends around healthful options, and calls from advocates, including the First Lady, who really put the issue on the front burner,” Sweeney said.

“It’s a great program and a great boost to public understanding of the responsiveness of the restaurant industry to the needs of consumers. Building on all that is this new recipe contest that we’re creating in cooperation with McCormick,” Sweeney said.

The new initiative will complement Kids LiveWell and follow the same nutrition criteria.

“Independent restaurants, multi-unit companies, contract foodservices and independent non-commercial foodservices are all encouraged to participate. That’s why we wanted to announce the launch here at the School Nutrition Association conference. The non-commercial foodservices are vital to this initiative and to our industry,” Sweeney added.

The NRA has a long-time relationship with McCormick and the two groups share a commitment to providing flavorful and healthful foods, according to Sweeney.

Pictured are Sweeney and Phil Kafarakis, vice president and general manager of McCormick Food-Away-From-Home

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