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National Restaurant Association - NRA exec profiled in Advertising Age on top policy issues

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NRA exec profiled in Advertising Age on top policy issues

The NRA's policy team is dealing with a full plate of issues as the 112th Congress and regulators kick into high gear for 2011.

This week's issue of Advertising Age profiles Scott DeFife, the NRA's executive vice president of policy and government affairs, who discusses the NRA's work on top restaurant policy issues, including interchange fees on debit-card swipes and calorie counts on menus.

DeFife says the NRA carries the message to policymakers that typical restaurant pre-tax profit margins are slim -- 3 percent to 4 percent -- and that the wrong public policies can have a devastating impact on restaurateurs' bottom lines. "It's the kind of margin where unexpected fee changes from credit cards, commodity prices, or regulatory prices can have a substantial impact on an operator's ability to stay in business," he says.

By the way: The NRA is gearing up for its 25th Annual Public Affairs Conference, April 13 to 14, Washington, D.C., to make a difference on top issues for the restaurant industry, including health care reform, interchange fees and regulatory reform. Hundreds of restaurateurs will meet in the nation's capital for the industry's largest grassroots lobbying event. Join us.

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