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National Restaurant Association - Are you using tech to enhance training and attract new guests?

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Are you using tech to enhance training and attract new guests?

Day 2 of our Restaurant Innovation Summit had attendees thinking like venture capitalists and exploring technology to enhance training and connect with mobile users. Plus, live streaming brought us inside a restaurant for real-time marketing. Here's a sample of what got attendees talking:

Weighing your tech options

Our three panelists – Rob Wilder of ThinkFood Group, Helen Springut of Plate IQ and Brian Frank of FTW Ventures – shared ideas for sussing out viable tech solutions. In essence, operators need to ask the same kinds of questions a venture capitalist would ask when weighing investment opportunities.

Marketing tactics

Our mobile diner panel  looked at ways restaurants can reach tech-savvy guests. Laura Radewald, founder and CEO of Hi-Per Inc. shared a social marketing case study that showed 70 percent of people who downloaded an app never used it. Natalie Anderson Liu, vice president of market for Mooyah Burger, encouraged attendees to target offers as much as possible to make them most relevant to guests.

Don't be a Luddite

Are you using tech to cater to future diners? “Be guided by analytics, not just by instinct,” says Brian Halweil, editor in chief of Edible Media.Consumers spend more time and money on the food and drink experience, but they want more information about the food they order. That's especially true for millennials, he says. “There’s no excuse for not knowing where your food was grown or comes from,” he said.


Training innovations

Training materials must change exponentially to keep up with the speed of learning, Mark Reedy of Newk’s Eatery says. Electronic workbooks, video and QR codes are becoming the new normal for how employees access company information, he says.

Virtual reality

Use virtual reality to educate consumers and reach the masses, Summit.Live founder Ryan Bell says. You can get potential guests immersed in listening to your story. "We’re at the beginning of a new type of cinema."

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