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National Restaurant Association - Restaurants gear up to serve 70 million Valentine's Day diners

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Restaurants gear up to serve 70 million Valentine's Day diners

Valentine's Day is the second most popular holiday to dine out, and this year restaurants will welcome 70 million Americans who are looking to celebrate the day with a special meal.

New research from the National Restaurant Association shows that about one-third of consumers (31 percent) say they will dine out this February 14.

When it comes to factors involved in choosing where to dine out for Valentine’s Day, most consumers (42 percent) say they pick their favorite restaurant or their companion’s favorite restaurant for their special meal. Twenty-one percent select a restaurant with a romantic atmosphere.

The Association also surveyed member restaurants on what type of promotions they offer around Valentine’s Day. Sixty-three percent said they will offer special menu items, and 45 percent said they will feature a prix fixe menu.

Read our news release for more details.



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