National Restaurant Association - Operators to increase customer-facing technology

Skip to navigation Skip to content
  • NRA
    NRA We Serve America's Restaurants Representing nearly 500,000 restaurant businesses, we advocate for restaurant and foodservice industry interests and provide tools and systems that help members of all sizes achieve success.
  • NRAEF
    NRAEF Building & Retaining Talent The NRAEF is focused on developing a stronger workforce and building the next generation of industry leaders through education, scholarships and community engagement.
  • NRA Show
    NRA Show May 17-20, 2014 As the international foodservice marketplace, the NRA Show provides unparalleled opportunities for buyers and sellers to come together, conduct business and learn from each other.
  • ServSafe
    ServSafe Minimize Risk. Maximize Protection. For over 40 years, ServSafe® training programs have delivered the knowledge, leadership and protection that have earned the trust and confidence of business leaders everywhere.
  • Edge
    Edge Edge℠ Prepaid Discover® Card Simplify payroll processes, realize cost savings and improve productivity while providing a valuable financial tool that is uniquely tailored to fit your employees’ lifestyle.

News & Research

Share:
Email Print
News RSS

Operators to increase customer-facing technology

Operators of quickservice and fast-casual restaurants say they plan to increase utilization of technology at their businesses to make the customer experience even faster and more efficient, research by the National Restaurant Association has found.

According to the 2013 Restaurant Industry Forecast, 41 percent of all adults surveyed said they’d likely place their orders online through a website if that option was offered to them at a quickservice operation, while 40 percent said they would use a smartphone application to view a menu or place an order. Another 44 percent indicated they would place their orders using a self-service, customer-activated ordering terminal and 27 percent noted that mobile or wireless payment options, such as Google Wallet or a smartphone application appealed to them.

“Utilizing the latest technology to provide the customer with a faster, more efficient experience can provide restaurant operators with a distinct competitive advantage, especially among certain patron demographics” said Hudson Riehle, senior vice president of the NRA’s Research & Knowledge Group. “Restaurateurs understand that today’s consumers live a busy, connected on-the-go lifestyle and embracing various new technologies can enhance operational productivity as well as customer satisfaction.”

Operators further indicated that they plan to spend more on customer-facing technologies, like Wi-Fi, iPads/tablets, smartphone apps and ordering kiosks this year. Roughly 50 percent of quickservice and fast-casual operators surveyed said they would devote more resources to those technologies. Conversely, just one out of 10 said they would cut back on technology spending at their restaurants.

Order the 2013 Restaurant Industry Forecast here. NRA members can download it for free.

▲ Back to Top

2014 Restaurant Industry Forecast

Spot Ad right

We're glad you're here!®

® 2012-2013 National Restaurant Association. All rights reserved.

2055 L St. NW, Suite 700, Washington, DC 20036
(202) 331-5900 | (800) 424-5156