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National Restaurant Association - Subway event raises $330K for American Diabetes Association

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Subway event raises $330K for American Diabetes Association

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A National Restaurant Association member company recently showed how restaurants give back to their communities -- and promote healthful living at the same time.

Staff of McLean, Va.-based Subway Development Corp. of Washington donated $330,000 to the American Diabetes Association at SDC's 15th annual Charity Golf Tournament. Proceeds from the event also benefit ADA.

Greg Elfers, chief feld development officer, American Diabetes Association, said in a statement that the donation would help bring much needed awareness to its cause and mission.

"We appreciate their commitment, which will help people lead healthier lives,” he said.

Subway's regional development office has contributed $630,000 to ADA in the past two years. The majority of the money was raised through sales of “Stop Diabetes Hands.” During that promotion, Subway guests could receive pin-up Stop Diabetes hands for $1 contributions. More than 1,100 Subway restaurants in the region participated.

“Our support of the ADA just makes sense," said David Dickerson, SDC vice president, operations. "So many people have diabetes or are pre-diabetic, and Subway is well known for healthier options.”

In addition to the pin-up campaign and golf tournament, SDC supports the ADA’s signature fundraising events in the Washington, D.C., area. They include the National Capital Tour de Cure fundraiser and the National Capital Step Out: Walk to Stop Diabetes.

 

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