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National Restaurant Association - What's new in restaurant marketing?

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What's new in restaurant marketing?

Our Marketing Executives Group is revolutionizing  the way it engages and shares content with attendees.

This year, it partnered with marketing technology company Thuzi for its annual conference in Chicago. Thuzi provided RFID chip-enabled lanyards that allow attends to provide feedback on education sessions, receive conference mateirials and share social content.

During the opening night "Shatter the Ice" reception, the technology helped attendees easily meet and network with their peers from more than 100 restaurant companies. 

The conference continues through Friday with education sessions, small-group roundtable discussions and multiple networking events.

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