headshot-of-geoff-alexander
 
Geoff Alexander
President, Wow Bao, and managing partner, Lettuce Entertain You, Chicago
Read profile
 


May 15, 2019
 
In the first episode of the Fast Casual Insider podcast, host Jerry White sits down with Wow Bao President and Managing Partner of Lettuce Entertain You Geoff Alexander. Geoff shares his insights into how he thinks about technology and innovation for Wow Bao, the role 3rd party delivery services are playing and how he’s managed to stay at Lettuce Entertain You for over 26 years.
 
  • [01:35] - Geoffs journey to Lettuce Entertain You
  • [05:30] - Incorporating technology and innovation into Wow Bao's culture
  • [08:30] - The role social media has played at Wow Bao
  • [09:42] - How to harness technology and still maintain a personal touch
  • [13:07] - Improving everyone’s life with technology, not just the customer
  • [17:32] - Disruption vs. innovation and why you need both
  • [20:05] - The role of third-party delivery services
  • [21:58] - Technology, social media and marketing
  • [25:08] - The role data can play in running your restaurant
  • [26:25] - The Fast Casual Industry Council

Since 2009, Alexander has served as President of Wow Bao; Lettuce Entertain You’s quickservice concept featuring steamed bao, a popular portable snack throughout Asia. Under Alexander’s leadership, Wow Bao has revolutionized the way diners interact with restaurants by being a leader in technology and social media. With Alexander’s guidance, Wow Bao has implemented mobile and desktop online ordering, added bicycle delivery, installed self-ordering kiosks, pioneered a mobile gift card and loyalty platform, and turned Wow Bao into a well-respected Chicago social media influencer.

Our host, Jerry White, has worked in operations, in foodservice distribution, and then in media sales, holding top sales and management positions with several leading food media companies during the past 35+ years. Jerry joined the team at Plate magazine in early 2010 as associate publisher and continues in that role providing solutions and opportunities for manufacturers and organizations as they anticipate tomorrow’s industry challenges.

This episode was sponsored by Sage Intacct, a leading provider of restaurant accounting and financial solutions. Sage Intacct helps their restaurant customers reduce time, cost and resources on tedious financial processes so they can focus on servicing customers and growing their businesses. Learn more about how Sage Intacct restaurant customers make smarter decisions with critical visibility into business performance by visiting www.sageintacct.com/hospitality.


If you'd like to receive new episodes as they're published, please subscribe to Fast Casual Insider in Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.
 

Episode produced by Dante32.