The power of frictionless technology

Operators who deploy frictionless technology at their restaurants not only improve the effectiveness of day-to-day operations, but customer satisfaction as well—by speeding up transactions and efficiencies.  
 
Simply put, these technological innovations, like self-service ordering kiosks and contactless payment, are changing the way businesses cater to their customers. 
 
They help optimize labor, allow better adaptability for delivery-focused businesses, and maintain loyalty by offering increased accuracy, customization, and speed of service.  

Need for convenience and speed drives innovation

Increased consumer demand for convenience and speed is, perhaps, one of the main drivers for using frictionless technology. Implementing streamlined digital ordering and contactless payment systems allows restaurants to process more orders in less time and turn more tables faster.  
 
In addition, the ability to work with mobile wallets, QR codes, and self-service kiosks not only minimizes wait-times but also increases revenue streams. By combining online ordering and delivery systems into existing POS systems, restaurants can capture business beyond their brick-and-mortar locations, allowing them to increase sales by reaching customers using mobile apps and other online channels. 
 
On the employee side of the equation, integrating this innovative technology not only simplifies complex tasks, it also reduces the possibility for errors to occur, and, by automating repetitive tasks, allows them to focus more on providing customers with better guest experiences.  
 
Not only does frictionless technology help boost staff productivity, it provides valuable customer insights by successfully capturing data, such as behaviors and preferences, and offers more secure features, including advanced encryption and security protocols, to protect and prevent fraud. It also improves inventory management by triggering notifications for re-orders, ensuring product availability, and reducing lost sales.  

5 ways frictionless tech benefits your business

Here are five ways that using frictionless technology benefits your restaurant: 

1. Increases efficiency: Automating tasks, like order-taking and payment processing leads to faster service, more table turns, and satisfied customers 
2. Optimizes labor: By automating routine tasks, restaurants can maximize the productivity of their workforce and better manage any potential staff reductions  
3. Improves data collection and customer insight: These integrated systems provide real-time data on cooking times, order fulfillment, and customer feedback, enabling managers to make more informed operational decisions  
4. Reduces costs: By streamlining operations, it can help lower labor costs, overhead, and contribute to a healthier bottom line 
5. Facilitates delivery-focused business: The technology allows for more efficient fulfillment of off-premises orders and packaging

Making transactions simpler, smoother, and faster will result in greater customer satisfaction and foster increased loyalty to your brand.