Research
July 30, 2025

Same-store sales and customer traffic

Restaurant operators reported mixed sales and traffic results in June

Restaurant operators reported a net increase in same-store sales in June, though results were somewhat softer than May’s readings. 

Forty-nine percent of restaurant operators said their same-store sales rose between June 2024 and June 2025, according to the National Restaurant Association’s monthly tracking survey. That was down slightly from 52% of operators who reported higher sales in May. 

Forty-one percent of operators said their sales declined in June, up from 38% in May.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.


Restaurant operators also reported dampened customer traffic readings in June. 

Thirty-six percent of operators said their customer traffic rose between June 2024 and June 2025, down from 40% in May. Forty-seven percent of restaurant operators reported lower traffic in June, up from 42% in May. 

June represented the fifth consecutive month in which operators reported a net decline in customer traffic.


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