Same-store sales and customer traffic

Restaurant operators reported a net increase in same-store sales in July, with results almost identical to June’s readings. 

Forty-eight percent of restaurant operators said their same-store sales rose between July 2024 and July 2025, according to the National Restaurant Association’s monthly tracking survey. That compared to 49% of operators who reported higher sales in June. 

Forty-two percent of operators said their sales declined in July, compared to 41% in June.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

In contrast to the net increase in same-store sales, restaurant operators continued to report dampened customer traffic readings. 

Forty percent of operators said their customer traffic rose between July 2024 and July 2025, up slightly from 36% in June. Forty-six percent of restaurant operators reported lower traffic in July, compared to 47% in June. 

July represented the sixth consecutive month in which operators reported a net decline in customer traffic.

Track more economic indicators and read more analysis and commentary from the Association's economists.