Same-store sales and customer traffic

Restaurant operators reported dampened same-store sales and customer traffic readings in November. 

Forty-seven percent of restaurant operators said their same-store sales rose between November 2024 and November 2025, according to the National Restaurant Association’s monthly tracking survey. That was essentially unchanged from 48% in October.

Forty-four percent of operators said their sales declined in November, up from 35% in October.

Restaurant operators: Want to know how your business compares to similar restaurants on a monthly basis? Find out by taking a few minutes to participate in the National Restaurant Association’s Restaurant Industry Tracking Survey. All survey respondents receive exclusive access to the detailed survey results each month, broken out by industry segment and type of ownership.

Restaurant operators continued to report customer traffic declines in November. 

Thirty percent of operators said their customer traffic rose between November 2024 and November 2025, down from 33% in October. Fifty-one percent of restaurant operators reported lower traffic in November, up from 48% in October. 

November represented the 10th consecutive month in which operators reported a net decline in customer traffic.

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